trend and concept.

Each design project begins with the trend and concept phase; a small seed that grows into something bigger.

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We'll define the aesthetic and mission of the collection through the creation of moodboards focused on aesthetic, shape, colour, and detail.

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Here at Created by Chloe Grant we aren't creating trend-driven fast-fashion collections, but we still consult rising trends within the world of sustainability, and assess popular colour palettes, to ensure that your mindful and ethical collection is also commercially viable.